Lisa Pecunia's blog

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I am constantly running into people who tell me that what I'm doing is on the cusp of a revolution.  You know, I just don't feel it because it seems like I've been doing it forever.

But most of you haven't.  Most of you have just started to discover the power of the Internet as a tool to market your business.

You are not behind the curve, trust me.  This stuff is new, and it changes every day.  The last ten years during which I have been doing business on the Internet have been slow and plodding and sometimes downright painful.

But the tide is turning.  2010 was the year everything changed. 

Think about building a new web site like building a house. You wouldn't hire one guy to build your whole house would you?

The architect does not do carpentry, the electrician doesn't know how to design a landscape, and the plumber doesn't install your cable TV.

It requires many skills to do everything right. You want to have your new web site for a long time, just like you want to live in your house for a long time. It needs to be done right from the beginning.

Many of the web site redesign projects I do require a complete rewrite of the content.  The problem is always poor readability.

This is not a difficult concept to understand, especially when you are a visitor to a web site where it is done poorly.  These are the sites where you can't click the browser's Back button fast enough.  The page is cluttered and noisy, the font it too small, or it uses red text on a black background.  It doesn't even matter how nice the site looked at first glance.

I'm starting to become a big fan of video.

I just love the quick 2-3 minute videos that give me something really interesting and useful for my business.  I just got an email from ezinearticles.com (which I recently joined) with a link to their latest "2-minute quick tip video". 

I found a bunch of these videos on their web site which I haven't had time to explore fully but I definitely will!  Even if I make a commitment to myself to watch one a day -- I'm sure I can find 2 minutes a day to watch a video that helps my business.

Yesterday morning I went to a networking meeting where I met a man from a local radio station, B101.5 in Fredericksburg.  He was also the speaker for that day, and his topic was "How To Write Copy That Sells."

Of course I perked right up, because this is a topic that is near and dear to my heart.  This is the whole premise around building buyer personas, which I've covered several times in past posts (see Get Inside Your Customer's Head - 5 Steps to Building a Buyer Persona and The Secret to a Successful Web Site: Knowing Your Audience).