Resources

Useful Articles and Information to Help You Succeed With Your E-Marketing Programs

LINKS

Books and blogs on writing

• Writing sales copy that converts
• Good writing practices for your blog
• Best practices for writing your newsletter
• A guide to writing great headlines
• Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy by Maria Veloso
• The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells by Robert Bly
• The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly by David Meerman Scott (one of my all time favorites)
• The Ultimate Sales Letter: Attract New Customers. Boost Your Sales by Dan Kennedy

Miscellaneous

• Search Engine Submission - AddMe

E-Mail Marketing Tactics

• GREAT set of tips on what to check for before sending your email newsletter.
• Nice examples of different layouts and specific techniques for growing your list. Not comprehensive but some good nuggets.
• Excellent series of guides from MailChimp, covering all manner of e-mail marketing tips, tricks, techniques and industry-specific advice. In true MailChimp fashion, they are also light-hearted and humorous.